塑造品牌特征:市场竞争中通向成功的策略
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Main Authors: | ; |
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Group Author: | |
Published: |
清华大学出版社
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Publisher Address: | 北京 |
Publication Dates: | 1999 |
Literature type: | Book |
Language: | Chinese |
Series: |
营销之旅 |
Subjects: | |
Carrier Form: | 202页: ; 26cm |
ISBN: | 7-302-03717-5 |
Index Number: | F273 |
CLC: | F273.2 |
Call Number: | F273.2/7282-1 |
Contents: | 书名原文:Building Brand Identity-A strategy for success in a Hastile Marketplace |