塑造品牌特征:市场竞争中通向成功的策略

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Bibliographic Details
Main Authors: 阿普绍 L.B. ((美)林恩·阿普绍著); Upshaw L.B.
Group Author: 戴贤远 (译)
Published: 清华大学出版社
Publisher Address: 北京
Publication Dates: 1999
Literature type: Book
Language: Chinese
Series: 营销之旅
Subjects:
Carrier Form: 202页: ; 26cm
ISBN: 7-302-03717-5
Index Number: F273
CLC: F273.2
Call Number: F273.2/7282-1
Contents: 书名原文:Building Brand Identity-A strategy for success in a Hastile Marketplace