Consumer information systems and relationship management : design, implementation, and use /
"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.
Saved in:
Group Author: | ; ; |
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Published: |
Business Science Reference,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2013] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
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Subjects: | |
Summary: |
"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher. |
Item Description: | "Premier Reference Source"--Cover. |
Carrier Form: | xviii, 236 pages : illustrations ; 29 cm. |
Bibliography: | Includes bibliographical references (pages 202-227) and index. |
ISBN: |
9781466640825 (hardcover) : 1466640820 (hardcover) 9781466640849 (print & perpetual access) 1466640847 (print & perpetual access) |
Index Number: | HF5415 |
CLC: | F713.55 |
Call Number: | F713.55/C758-5 |