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Circulation Type: Children's loan materials

Cover is for reference only

Consumer information systems and relationship management : design, implementation, and use /

"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.

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Bibliographic Details
Group Author: Lin, Angela, 1970; Foster, Jonathan, 1965; Scifleet, Paul
Published: Business Science Reference,
Publisher Address: Hershey, PA :
Publication Dates: [2013]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Subjects:
Consumer profiling
Consumer behavior > Data processing
Customer services > Information technology
Management information systems
Electronic Commerce
Summary: "This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.
Item Description: "Premier Reference Source"--Cover.
Carrier Form: xviii, 236 pages : illustrations ; 29 cm.
Bibliography: Includes bibliographical references (pages 202-227) and index.
ISBN: 9781466640825 (hardcover) :
1466640820 (hardcover)
9781466640849 (print & perpetual access)
1466640847 (print & perpetual access)
Index Number: HF5415
CLC: F713.55
Call Number: F713.55/C758-5

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