Screen LibraryBefore the brand：creating the unique DNA of an enduring brand identity
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| Main Authors: | |
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| Group Author: | |
| Published: |
McGraw-Hill,
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| Publisher Address: | New York |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xii, 228 p.: ill. ; 21 cm. |
| ISBN: |
0071393099 (acid-free) 9780071393096 |
| Index Number: | F713 |
| CLC: |
F713.5 F760.5 |
| Call Number: | F713.5/P462 |
| Contents: |
Includes bibliographical references (p. 217-218) and index. Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique iden |