Screen Library广告效果评估：广告何时、如何和为什么有效
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| Main Authors: | |
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| Group Author: | ; ; |
| Published: |
中国劳动社会保障出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2005 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 213页: ; 23cm |
| ISBN: | 7-5045-3568-0 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/5924 |
| Contents: | 本书回顾和总结了大量有关广告效果的研究工作。主要关注于广告的瞬时效果和延迟效果对于消费者选择、销售和市场份额的作用。同时本书还回顾了大量有关广告诉求方式的研究。 |
| Note: | 书名原文：Effective Advertising: Understanding When, How and Why Advertising Works |