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Services marketing : concepts, strategies, & cases /

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Bibliographic Details
Main Authors: Hoffman, K. Douglas
Group Author: Bateson, John E. G
Published: Cengage Learning,
Publisher Address: Boston, MA :
Publication Dates: [2017]
Literature type: Book
Language: English
Edition: Fifth edition.
Subjects:
Service industries > Marketing
Carrier Form: xv, 458 pages : illustrations ; 26 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781285429786
1285429788
Index Number: HD9980
CLC: F719
Call Number: F719/H699-1/5th ed.

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