Services marketing : concepts, strategies, & cases /
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Main Authors: | |
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Group Author: | |
Published: |
Cengage Learning,
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Publisher Address: | Boston, MA : |
Publication Dates: | [2017] |
Literature type: | Book |
Language: | English |
Edition: | Fifth edition. |
Subjects: | |
Carrier Form: | xv, 458 pages : illustrations ; 26 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781285429786 1285429788 |
Index Number: | HD9980 |
CLC: | F719 |
Call Number: | F719/H699-1/5th ed. |