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Strategic marketing management cases

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Bibliographic Details
Main Authors: Cravens David W
Group Author: Lamb Charles W; Crittenden Victoria Lynn
Published: McGraw-Hill,
Publisher Address: Boston, Mass.
Publication Dates: c2002.
Literature type: Book
Language: English
Edition: 7th ed.
Series: The Irwin/McGraw-Hill series in marketing
Subjects:
Marketing > Case studies
Carrier Form: xvi, 685 p.: ill. ; 26 cm. +1 computer disc (4 3/4 in.)
ISBN: 0072429461 (alk. paper)
0072429488 (CD-ROM)
0071123253 (VARIANT)
Index Number: F713
CLC: F713.5
Call Number: F713.5/C898/7th.ed.
Contents: Includes bibliographical references and index.

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