Strategic marketing management cases
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Main Authors: | |
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Group Author: | ; |
Published: |
McGraw-Hill,
|
Publisher Address: | Boston, Mass. |
Publication Dates: | c2002. |
Literature type: | Book |
Language: | English |
Edition: | 7th ed. |
Series: |
The Irwin/McGraw-Hill series in marketing |
Subjects: | |
Carrier Form: | xvi, 685 p.: ill. ; 26 cm. +1 computer disc (4 3/4 in.) |
ISBN: |
0072429461 (alk. paper) 0072429488 (CD-ROM) 0071123253 (VARIANT) |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/C898/7th.ed. |
Contents: | Includes bibliographical references and index. |