Screen LibraryPublic relations in India : new tasks and responsibilities /
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| Main Authors: | |
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| Published: |
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| Literature type: | Book |
| Language: | English |
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| Carrier Form: | xvii, 291 p. : ill. ; 22 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9788132106296 (paper back) : 8132106296 (paper back) |
| Index Number: | HM1221 |
| CLC: | C912.3 |
| Call Number: | C912.3/V696 |
| Contents: | A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication. |