Screen LibrarySustainable destination branding and marketing : strategies for tourism development /
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable t...
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| Corporate Authors: | |
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| Group Author: | ; ; |
| Published: |
CAB International,
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| Publisher Address: | Oxfordshire, UK : |
| Publication Dates: | [2020] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"-- |
| Carrier Form: | xiii, 244 pages : illustrations (some color), forms ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781786394286 (hardcover) : 1786394286 (hardcover) 9781786394293 (electronic book) 1786394294 (electronic book) 9781786394309 (electronic book) 1786394308 (electronic book) |
| Index Number: | G156 |
| CLC: | F590.82 |
| Call Number: | F590.82/S964 |
| Contents: | Brand Dubai: Sustaining its Luxury Image / Andy Heyes and Sanjay Nadkarni -- Branding of Spanish Civil War Sites to Promote Sustainable Rural Tourism / José Alabau-Montoya and María-Eugenia Ruiz-Molina -- The Relationship of Food, Tourism, Destination Branding and Marketing / Elson Mankhomwa, James Malitoni Chilembwe and Victor Ronald Mweiwa -- A Theoretical Approach to Strategies of Marketing in the Scope of Tourism Destination Types / lke Başarangil -- Enhancing a Destination's Marketing and Promotion: Lessons from Malaysia / Azilah Kasim and Lim Cha Ling -- Setting a Brand Image through Film Tourism / Gül Erkol Bayram -- Ethical Comments Revolving around Post-disaster Marketing / Hugues Séraphin and Maximiliano E. Korstanje -- Rural Tourism Development in Egypt: Contemporary Insights / Moustafa A. Mekawy -- Sustainable Tourism Policies and Corporate Branding: Case of LUX* Resorts & Hotels / Perunjodi Naidoo, Prabha Ramseook-Munhurrun and Vishnee Sowamber -- World Heritage Sites and Their Impact in the Context of Destination Marketing / Hulisi Binbasioglu -- Accessible Tourism: An Inseparable Part of Sustainable Tourism / Uğur Akdu and Serap Akdu -- Investigating the Factors Affecting Tourism Development in Victoria Falls, Zimbabwe / Jeetesh Kumar and Anshul Garg -- Influence of Government Policies on Sustainable Tourism Development in Malawi / Victor Ronald Mweiwa, James Malitoni Chilembwe and Elson Mankhomwa -- Environmental Sustainability on Tourism Business Enterprise: Model and Case / Azizul Hassan, Krishnan Umachandran and Hengky Sumisto Halim -- Key Strategies to Promote the Incorporation of Sustainability in Tourists' Behaviour / Yaiza López-Sánchez and Juan Ignacio Pulido-Fernández -- Rural Tourism: An Asset for Sustainable Development / Ali Dalgic, Derya Toksoz, Sevda Sahilli Birdir and Kemal Birdir -- Dark Tourism in Terms of Local People, Emotions and Experiences: A Case of Gallipoli / Nese Kafa -- Digital Marketing and Virtual Tourism to Enhance Destination Accessibility / Kevser Çınar and Daniel Weiss -- Security Issues and the Image of Tourist Destination / Ericka Amorim and Maximiliano E. Korstanje -- Exploring the Future of Sustainable Tourism / Priyakrushna Mohanty, Hemachandran Rajamanicamand Anukrati Sharma. |