Screen LibraryBrand asset management：driving profitable growth through your brands
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| Main Authors: | |
|---|---|
| Published: |
Jossey-Bass,
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| Publisher Address: | San Francisco, CA |
| Publication Dates: | c2002. |
| Literature type: | Book |
| Language: | English |
| Edition: | [2nd ed.]. |
| Series: |
The Jossey-Bass business & management series |
| Subjects: | |
| Carrier Form: | xvi, 265 p.: ill. ; 23 cm. |
| ISBN: | 0787963941 (pbk. : alk. paper) |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/D264/[2nd.ed.] |
| Contents: |
Includes index. Phrase "brand asset management" appears twice on t.p.; once as title and once at head of title. |