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Strategic marketing : creating competitive advantage /

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Bibliographic Details
Main Authors: West, Douglas C
Group Author: Ford, John B. John Battice, 1949; Ibrahim, Essam
Published: Oxford University Press,
Publisher Address: Oxford :
Publication Dates: [2015]
Literature type: Book
Language: English
Edition: Third edition.
Subjects:
Marketing > Decision making
Marketing > Management
Carrier Form: xxi, 571 pages : illustrations ; 25 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9780199684090 (paperback) :
019968409X (paperback)
Index Number: HF5415
CLC: F713.5
Call Number: F713.5/W517/3rd ed.

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