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Global marketing management：cases and readings

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Bibliographic Details
Group Author: Buzzell Robert D.; (Robert Dow), 1933-; Quelch John A.; Bartlett Christopher A., 1943-
Published: Addison-Wesley Pub. Co.,
Publisher Address: Reading, Mass.
Publication Dates: c1995
Literature type: Book
Language: English
Edition: 3rd ed.
Subjects:
Export marketing > Management.
Export marketing > Case studies. > Case studies.
Carrier Form: x, 686 p.: ill. ; 23 cm.
ISBN: 0201539721
Index Number: F740
CLC: F740.4
Call Number: F740.4/G562.1/3rd ed./
Contents: Includes bibliographical references.

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