Analysis for strategic marketing

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Bibliographic Details
Main Authors: Rao Vithala R
Group Author: Steckel Joel H
Published: Addison-Wesley,
Publisher Address: Reading, Mass.
Publication Dates: c1998.
Literature type: Book
Language: English
Subjects:
Carrier Form: xiii, 514 p.: ill. ; 24 cm.
ISBN: 0321001982
Index Number: F713
CLC: F713.50
Call Number: F713.50/R215
Contents: Includes bibliographical references and indexes.