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Strategic marketing：planning and control

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Bibliographic Details
Main Authors: Drummond Graeme
Corporate Authors: Chartered Institute of Marketing
Group Author: Ensor John
Published: Butterworth-Heinemann,
Publisher Address: Oxford Boston
Publication Dates: 2001.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Marketing > Decision making
Marketing > Planning
Marketing > Management
Carrier Form: xiv, 304 p.: ill. ; 25 cm.
ISBN: 0750652365
Index Number: F713
CLC: F713
Call Number: F713/D795/2nd.ed.
Contents: Published in association with The Chartered Institute of Marketing.
Includes index.

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