Screen LibraryStrategies in sports marketing : technologies and emerging trends /
"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--
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| Group Author: | |
|---|---|
| Published: |
Business Science Reference,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2014] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Subjects: | |
| Summary: |
"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"-- |
| Carrier Form: | xviii, 363 pages : illustraionts ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 313-354) and index. |
| ISBN: |
9781466659940 (hardcover) : 1466659947 (hardcover) 9781466659971 (print & perpetual access) 1466659971 (print & perpetual access) |
| Index Number: | GV716 |
| CLC: | G80-05 |
| Call Number: | G80-05/S898 |
| Contents: | Public perception of costs associated with major sporting events / J.M. Núñez-Pomar, F. Calabuig-Moreno, V. Añó-Sanz, & D. Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish Swimming Master Championship / Angel Barajas, Patricio Sánchez-Fernández -- The marketing of the F1 SingTel Singapore Grand Prix / H.K. Leng -- Sport tourism marketing / Kirstin Hallmann, Sören Dallmeyer & Christoph Breuer -- The marketing implications of international sports rating systems / Raymond T Stefani -- The ball is in your court : using socially responsible actions as an effective marketing tool / Marina Mattera, Verónica Baena -- Corporate Social Responsibility and Sporting Events / Samuel M. Bradley -- Sport environment/atmospherics : impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero -- Fan Attitudes of Basketball : Collegiate vs. Professional / Kevin Dannenberg, Sarah Kraynik -- The mediator of disconfirmation on satisfaction and consumer intentions, practical application effect in a sporting event / Manuel Alonso, Steve Baeza -- The state of corporate communications and marketing in Spanish professional sports clubs / Guillermo Sanahuja Peris, Rocío Blay Arráez -- Ambush Marketing Chapter / Ran Liu, Des Thwaites -- Getting brand commitment through Internet and mobile sports marketing / Verónica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Hidalgo Carbone, Leandro Poblete Gutierrez, José Luis Vasquez Cerda, Steve Baeza -- Predicting the attentional effect of sponsorship information / Christoph Breuer, Christopher Rumpf -- The transfer from a major sport event to a sponsoring brand : vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in the global marketplace / Kijpokin Kasemsap -- Be stronger together : partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker. |