Screen LibraryThe food stylist's handbook /
The secret world of food styling comes into focus in this handbook for chefs, artists, and food lovers who want to make the transition to food styling. A food stylist helps produce a photo that sells a dream, brand, product, sandwich, plate, lifestyle, chef, or restaurant. Learn how to turn banal fo...
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
|
| Literature type: | Book |
| Language: | English |
| Edition: | 1st ed. |
| Subjects: | |
| Summary: |
The secret world of food styling comes into focus in this handbook for chefs, artists, and food lovers who want to make the transition to food styling. A food stylist helps produce a photo that sells a dream, brand, product, sandwich, plate, lifestyle, chef, or restaurant. Learn how to turn banal food into ambrosia before the camera's eye. Master the tricks of the trade to keep food looking fresh and mouth-wateringly delicious, even after hours on the set. Author Denise Vivaldo has been a food stylist in Los Angeles for twenty-five years. Originally a professionally trained chef catering in Hollywood, Vivaldo was discovered by Aaron Spelling and put to work on his television shows building food presentations for the camera. Her company, Food Fanatics, styles food for cookbooks, packaging, television, and film.--From publisher description. |
| Carrier Form: | 264 p. : col. ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references (p. 254-255) and index. |
| ISBN: |
9781423606031 1423606035 |
| Index Number: | TR656 |
| CLC: | J439.9 |
| Call Number: | J439.9/V855 |
| Contents: | Food styling as a career -- What a food stylist does -- The different niches of food styling -- Starting a food styling business -- Building a styling kit -- Marketing your food styling business -- Making money and selling your services -- Preparing for magic time -- Tricks of the trade. |