Cover is for reference only

Socio-economic perspectives on consumer engagement and buying behavior /

"[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology,...

Full description

Saved in:
Bibliographic Details
Corporate Authors: IGI Global
Group Author: Kaufmann, Hans Ruediger, 1958- (Editor); Panni, Mohammad Fateh Ali Khan, 1981- (Editor)
Published: IGI Global,
Publisher Address: Hershey, Pa. :
Publication Dates: [2017]
Literature type: eBook
Language: English
Subjects:
Consumer behavior.
Customer relations.
Relationship marketing.
Anti-branding
Automotive technology
Boycotting
Consumerism
Corporate social responsibility (CSR)
Effective surveillance management (ESM)
Green products
Sustainable marketing
Online Access: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2139-6
Summary: "[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior"--Provided by publisher.
Carrier Form: PDFs (420 pages) : illustrations
Bibliography: Includes bibliographical references and index.
ISBN: 9781522521402
Access: Restricted to subscribers or individual electronic text purchasers.
Index Number: HF5415
CLC: F713.55
Contents: The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou -- Social impact in consumer behaviour-consumer boycotts as a consumerism activity / Dursun Yener -- Fuel efficient vehicles: the role of social marketing / Lisa Watson, Anne M. Lavack -- Customer satisfaction in the consumption of green products / Violeta Sima, Ileana Georgiana Gheorghe -- Marketing 4.0: enhancing consumer-brand engagement through big data analysis / Ana Isabel Jim enez-Zarco [and 3 others] -- Effective surveillance management during service encounters: a conceptual framework / Angelo Bonfanti -- Consumer information systems research agenda: meeting challenges for interactive television service development / Tuure Tuunanen, Michael David Myers -- Consumer information systems as services: study of emerging IPTV market in New Zealand / Tuure Tuunanen, Lesley Gardner, Martin Bastek -- About the e-commerce activities in Finnish Lapland - perspectives of consumers and entrepreneurs: e-commerce in Lapland / Rauno Rusko, Joni Pekkala -- Do stock markets comove in emerging economies? / Sadullah Celik, Emel Baydan -- Nowcasting capacity utilization in Turkey: a continuous wavelet analysis / Ozlem Tasseven -- Consumption and well-being: collecting experiences rather than material possessions / Sandra Maria Correia Loureiro -- The effect of the marketing strategy in performance of the pharmaceutical sector / Irene Samanta --
The aural nature of atmosphere in a retail setting / Sanda Renko, Tomislav Gregur -- Enhancing retailer-consumers relationship through everyday sustainability: McDonald's in Italy / Elena Candelo, Cecilia Casalegno, Chiara Civera -- Conquering the digital customer: how Zara is confronting the digital innovation revolution / Eric Viardot, Petra A. Nylund.

Related Book Recommendations