满意度的价值:联结顾客与员工满意度到财务底线
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Main Authors: | ; |
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Group Author: | ; |
Published: |
东北财经大学出版社
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Publisher Address: | 大连 |
Publication Dates: | 2005 |
Literature type: | Book |
Language: | Chinese |
Series: |
CRM实战方略丛书 |
Subjects: | |
Carrier Form: | 274页: ; 21cm |
ISBN: | 7-81084-444-X |
Index Number: | F274 |
CLC: | F274 |
Call Number: | F274/4422-2 |
Contents: | 本书第一次把顾客满意度和员工满意度直接同企业的有形经营成果——市场份额、收入、盈利性联系了起来,对实践具有重要的指导意义。 |
Note: | 书名原文:Linking Customer and Employee Satisfaction to the Bottom Line |