Strategic brand management (3rd edition) / 战略品牌管理 (第3版) / (美)凯文·莱恩·凯勒著.
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Main Authors: | |
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Published: |
China Renmin University Press,
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Publisher Address: | Beijing : |
Publication Dates: | 2009. |
Literature type: | Book |
Language: | English |
Edition: | 第1版. |
Series: |
工商管理经典教材·市场营销系列 = BUSINESS ADMINISTRATION CLASSICS
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Subjects: | |
Item Description: | "教育部高校工商管理类教学指导委员会双语教学推荐教材." |
Carrier Form: | 4, 4, iv, iv, 558 pages : illustrations, portraits ; 28 cm. |
Bibliography: | Includes bibliographical references and indexes. |
ISBN: |
9787300115801 (paperback) : 7300115802 |
Index Number: | HD69 |
CLC: | F273.2 |
Call Number: | F273.2/K292/3rd ed. |