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Marketing services：competing through quality

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Bibliographic Details
Main Authors: Berry Leonard L. 1942-
Group Author: Parasuraman A.
Published: Free Press Maxwell Macmillan Canada Maxwell Macmillan International,
Publisher Address: New York Toronto New York
Publication Dates: c1991.
Literature type: Book
Language: English
Subjects:
Customer services.
Service industries > Marketing.
Carrier Form: xi, 212 p.: ill. ; 25 cm.
ISBN: 002903079X
Index Number: F713
CLC: F713.5
Call Number: F713.5/B534
Contents: Includes bibliographical references (p. 191-203) and index.

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