Screen LibraryDiverse methods in customer relationship marketing and management /
"This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer
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| Corporate Authors: | |
|---|---|
| Group Author: | |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pa. : |
| Publication Dates: | [2018] |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5619-0 |
| Summary: |
"This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer |
| Carrier Form: | 22 PDFs (xvii, 333 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522556206 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | HF5415 |
| CLC: | F713.5 |
| Contents: | Chapter 1. Customer relationships and supply chain management in the fast fashion industry -- Chapter 2. The six dimensions of adoption of a CRM strategy -- Chapter 3. The fundamentals of customer relationship management -- Chapter 4. Social CRM: a view |