Building distinctive brand assets /
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Main Authors: | |
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Published: |
Oxford University Press,
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Publisher Address: | Australia : |
Publication Dates: | 2018. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xix, 186 pages : illustrations ; 24 cm |
Bibliography: | Includes bibliographical references (pages 177-186). |
ISBN: |
9780190311506 0190311509 |
Index Number: | HD69 |
CLC: | F713.3 |
Call Number: | F713.3/R758 |
Contents: | Note continued: Which types of audio assets are stronger? -- 18. Creating a Distinctive Asset Management System -- The five-stage plan -- 19. The Four Commandments for Building Distinctive Assets -- The Final Word. |