Screen LibraryBuilding distinctive brand assets /
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| Main Authors: | |
|---|---|
| Published: |
Oxford University Press,
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| Publisher Address: | Australia : |
| Publication Dates: | 2018. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xix, 186 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 177-186). |
| ISBN: |
9780190311506 0190311509 |
| Index Number: | HD69 |
| CLC: | F713.3 |
| Call Number: | F713.3/R758 |
| Contents: | Note continued: Which types of audio assets are stronger? -- 18. Creating a Distinctive Asset Management System -- The five-stage plan -- 19. The Four Commandments for Building Distinctive Assets -- The Final Word. |