Screen LibraryCritical marketing：defining the field
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| Group Author: | |
|---|---|
| Published: |
Butterworth-Heinemann,
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| Publisher Address: | Amsterdam London |
| Publication Dates: | c2007. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xxiii, 252 p.: ill. ; 24 cm. |
| ISBN: |
9780750680660 (pbk.) 0750680660 (pbk.) |
| Index Number: | F713 |
| CLC: |
F713.50-4 F713.50-05 |
| Call Number: | F713.50-05/C934 |
| Contents: |
Includes bibliographical references and index. Critical research in marketing : an armchair report / Linda M. Scott -- Critical marketing : insights for informed research and teaching / Jonathan E. Schroeder -- Rethinking critical marketing / Alan Bradshaw and A. Fuat Firat -- Concerning marketing c |