Concise encyclopedia of advertising

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Bibliographic Details
Main Authors: Clow Kenneth E
Group Author: Baack Donald
Published: Best Business Books : The Haworth Reference Press,
Publisher Address: New York
Publication Dates: c2005.
Literature type: Book
Language: English
Subjects:
Carrier Form: xiii, 213 p.: ; 23 cm.
ISBN: 0789022109 (hard : alk. paper)
0789022117 (soft : alk. paper)
Index Number: F713
CLC: F713.8-61
Call Number: F713.8-61/C648
Contents: Includes bibliographical references (p. 201-203) and index.