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CLC: Q - 生物科学

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E-retailing challenges and opportunities in the global marketplace /

"This book explores the transformations occurring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping by emphasizing the difficulties business professionals face in the digital age in addition to opportu

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Bibliographic Details
Corporate Authors: IGI Global
Group Author: Dixit, Shailja, 1975-; Sinha, Amit Kumar
Published: IGI Global,
Publisher Address: Hershey, Pa. :
Publication Dates: [2016]
Literature type: eBook
Language: English
Subjects:
Electronic Commerce.
Retail trade > Technological innovations.
International trade.
Digital marketing
E-business
E-consumers
Ethical considerations
Legal compliance
Social commerce
Virtual communities
Online Access: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9921-2
Summary: "This book explores the transformations occurring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping by emphasizing the difficulties business professionals face in the digital age in addition to opportu
Carrier Form: PDFs (358 pages) : illustrations
Bibliography: Includes bibliographical references and index.
ISBN: 9781466699229
Access: Restricted to subscribers or individual electronic text purchasers.
Index Number: HF5548
CLC: F713.36
Contents: Advocating electronic business and electronic commerce in the global marketplace / Kijpokin Kasemsap -- E commerce as a tool for resource expansion: postal partnerships, data protection legislation and the mitigation of implementation gaps / Marianne Oj

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