Screen LibraryCustomer experience：future trends and insights
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Palgrave Macmillan,
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| Publisher Address: | Houndmills, Basingstoke, Hampshire New York |
| Publication Dates: | 2010. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xvii, 199 p.: ill. ; 25 cm. |
| ISBN: |
9780230247819 (hbk.) 0230247814 (hbk.) |
| Index Number: | F713 |
| CLC: | F713.55 |
| Call Number: | F713.55/S534-1 |
| Contents: |
Includes bibliographical references (p. 187) and index. Reflections of the authors, Colin, Qaalfa and Steven -- Experience psychology: the new field and the end of the marketing four Ps -- Experience psychology research -- Community marketing -- Social media: the birth of new channel to market -- The human social media experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary -- . The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. But what are the emerging trends that businesses should focus on today? The authors explore the growing trends that progressive businesses need to understand to give themselves a competitive advantage. |