The fall of advertising and the rise of PR

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Bibliographic Details
Main Authors: Ries Al
Group Author: Ries Laura
Published: HarperBusiness,
Publisher Address: New York
Publication Dates: 2002.
Literature type: Book
Language: English
Subjects:
Carrier Form: xxi, 295 p.: ill. ; 22 cm.
ISBN: 0060081988 (acid-free paper)
Index Number: F713
CLC: F713.8
F713.50
Call Number: F713.8/R559
Contents: Includes index.