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Measuring marketing：103 key metrics every marketer needs

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Bibliographic Details
Main Authors: Davis John 1960 Feb. 17-
Published: John Wiley & Sons (Asia),
Publisher Address: Singapore Hoboken, NJ
Publication Dates: c2007.
Literature type: Book
Language: English
Subjects:
Marketing > Evaluation
Marketing research
Carrier Form: xvii, 408 p.: ill. ; 26 cm.
ISBN: 0470821329
9780470821329
Index Number: F713
CLC: F713.3
Call Number: F713.3/D262
Contents: Includes bibliographical references and index.

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