Marketing theory
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Group Author: | ; ; |
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Published: |
SAGE Publications,
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Publisher Address: | Thousand Oaks, CA |
Publication Dates: | 2008. |
Literature type: | Book |
Language: | English |
Series: |
SAGE library in marketing |
Subjects: | |
Carrier Form: | 3 v.: ill. ; 25 cm. |
ISBN: |
1847870007 (cased) 9781847870001 (cased) |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/M345-18 |
Contents: |
Includes bibliographical references. v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation. |