Screen LibraryMarketing theory
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| Group Author: | ; ; |
|---|---|
| Published: |
SAGE Publications,
|
| Publisher Address: | Thousand Oaks, CA |
| Publication Dates: | 2008. |
| Literature type: | Book |
| Language: | English |
| Series: |
SAGE library in marketing |
| Subjects: | |
| Carrier Form: | 3 v.: ill. ; 25 cm. |
| ISBN: |
1847870007 (cased) 9781847870001 (cased) |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/M345-18 |
| Contents: |
Includes bibliographical references. v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation. |