Basic marketing:a global-managerial approach/
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Main Authors: | |
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Group Author: | ; |
Published: |
Irwin/McGraw-Hill,
|
Publisher Address: | Boston |
Publication Dates: | c1999. |
Literature type: | Book |
Language: | English |
Edition: | 13th ed. |
Series: |
The Irwin/McGraw-Hill series in marketing |
Subjects: | |
Carrier Form: | xxiv, 791, 31 p.: ill. ; 29 cm. +1 computer laser optical disc (4 3/4 in.) |
ISBN: |
0256209820 007228840X 0071158332 (international : alk. paper) : 0072281480 (CD-ROM) |
Index Number: | F757 |
CLC: |
F757.126 F713.5 |
Call Number: | F713.5/M123/13th.ed. |
Contents: | Includes bibliographical references (p. 743-786) and index. |