Screen LibraryBasic marketing：a global-managerial approach/
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Irwin/McGraw-Hill,
|
| Publisher Address: | Boston |
| Publication Dates: | c1999. |
| Literature type: | Book |
| Language: | English |
| Edition: | 13th ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing |
| Subjects: | |
| Carrier Form: | xxiv, 791, 31 p.: ill. ; 29 cm. +1 computer laser optical disc (4 3/4 in.) |
| ISBN: |
0256209820 007228840X 0071158332 (international : alk. paper) : 0072281480 (CD-ROM) |
| Index Number: | F757 |
| CLC: |
F757.126 F713.5 |
| Call Number: | F713.5/M123/13th.ed. |
| Contents: | Includes bibliographical references (p. 743-786) and index. |