Brand asset management:driving profitable growth through your brands
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Main Authors: | |
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Published: |
Jossey-Bass,
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Publisher Address: | San Francisco |
Publication Dates: | c2000. |
Literature type: | Book |
Language: | English |
Series: |
The Jossey-Bass business & management series |
Subjects: | |
Carrier Form: | xvi, 265 p.: ill. ; 24 cm. |
ISBN: | 0787950777 (acid-free paper) |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/D264 |
Contents: | Includes index. |