Brand asset management:driving profitable growth through your brands

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Bibliographic Details
Main Authors: Davis Scott 1964-
Published: Jossey-Bass,
Publisher Address: San Francisco
Publication Dates: c2000.
Literature type: Book
Language: English
Series: The Jossey-Bass business & management series
Subjects:
Carrier Form: xvi, 265 p.: ill. ; 24 cm.
ISBN: 0787950777 (acid-free paper)
Index Number: F713
CLC: F713.5
Call Number: F713.5/D264
Contents: Includes index.