Screen LibraryMarket-driven management：how to define, develop, and deliver customer value
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| Main Authors: | |
|---|---|
| Published: |
Wiley,
|
| Publisher Address: | New York |
| Publication Dates: | c2002. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Subjects: | |
| Carrier Form: | xiii, 320 p.: ill. ; 23 cm. |
| ISBN: | 0471236934 (cloth : alk. paper) |
| Index Number: | F272 |
| CLC: |
F272 F713.5 |
| Call Number: | F713.5/W379/2nd.ed. |
| Contents: |
Includes bibliographical references and index. Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy. |