Market-driven management:how to define, develop, and deliver customer value
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Main Authors: | |
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Published: |
Wiley,
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Publisher Address: | New York |
Publication Dates: | c2002. |
Literature type: | Book |
Language: | English |
Edition: | 2nd ed. |
Subjects: | |
Carrier Form: | xiii, 320 p.: ill. ; 23 cm. |
ISBN: | 0471236934 (cloth : alk. paper) |
Index Number: | F272 |
CLC: |
F272 F713.5 |
Call Number: | F713.5/W379/2nd.ed. |
Contents: |
Includes bibliographical references and index. Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy. |