Consumer behavior:building marketing strategy
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Main Authors: | |
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Group Author: | ; |
Published: |
Irwin/McGraw Hill,
|
Publisher Address: | Boston |
Publication Dates: | c2001. |
Literature type: | Book |
Language: | English |
Edition: | 8th ed. |
Series: |
The Irwin/McGraw-Hill series in marketing |
Subjects: | |
Carrier Form: | xxiv, 775 p.: ill. (some col.) ; 27 cm. +1 computer disk (3 1/2 in.). |
ISBN: |
0072316020 0072411732 (disk) 0072416882 (book + disk) |
Index Number: | F713 |
CLC: | F713.55 |
Call Number: | F713.55/H393/8th.ed. |
Contents: | Includes bibliographical references and indexes. |