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Consumer behavior：building marketing strategy

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Bibliographic Details
Main Authors: Hawkins Del I
Group Author: Best Roger J; Coney Kenneth A
Published: Irwin/McGraw Hill,
Publisher Address: Boston
Publication Dates: c2001.
Literature type: Book
Language: English
Edition: 8th ed.
Series: The Irwin/McGraw-Hill series in marketing
Subjects:
Consumer behavior > United States
Market surveys > United States
Carrier Form: xxiv, 775 p.: ill. (some col.) ; 27 cm. +1 computer disk (3 1/2 in.).
ISBN: 0072316020
0072411732 (disk)
0072416882 (book + disk)
Index Number: F713
CLC: F713.55
Call Number: F713.55/H393/8th.ed.
Contents: Includes bibliographical references and indexes.

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