Screen LibraryHandbook of research on intelligent techniques and modeling applications in marketing analytics /
"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--Provided by publisher.
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| Corporate Authors: | |
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| Group Author: | ; ; ; |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pa. : |
| Publication Dates: | [2017] |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0997-4 |
| Summary: |
"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--Provided by publisher. |
| Carrier Form: | PDFs (427 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522509981 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | HF5415 |
| CLC: | F713.5 |
| Contents: |
A new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami Tafreshi -- A novel approach to segmentation using customer locations data and intelligent techniques / Basar Oztaysi [and 3 others] -- Fuzzy clustering: an analysis of service quality in the mobile phone industry / Mashhour H. Baeshen, Malcolm J. Beynon, Kate L. Daunt -- An analysis of the interactions among the enablers of information communication technology in humanitarian supply chain management: a fuzzy-based relationship modelling approach / Gaurav Kabra, A Ramesh -- Auto associative extreme learning machine based hybrids for data imputation / Chandan Gautam, Vadlamani Ravi -- Multi-criteria decision making in marketing by using fuzzy rough set / Tapan Kumar Das -- Fuzzy multi-objective association rule mining using evolutionary computation / Ganghishetti Pradeep, Vadlamani Ravi -- Improved seating plans for movie theatre to improve revenue: an integrated best worst method with EMSR-B / Kedar Pandurang Joshi, Nikhil Lohiya -- Applications of the stochastic multicriteria acceptability analysis method for consumer preference study / Tadeusz Trzaskalik [and 3 others] -- Modeling consumer opinion using RIDIT and grey relational analysis / Rohit Vishal Kumar, Subhajit Bhattacharyya -- Sentiment analysis as a tool to understand the cultural relationship between consumer and brand / Nicola Capolupo, Gianpaolo Basile, Giancarlo Scozzese -- Improving customer experience using sentiment analysis in e-commerce / Vinay Kumar Jain, Shishir Kumar -- Adoption of online marketing for service SMEs with multi-criteria decision-making approach / Lanndon Ocampo [and 3 others] -- E-retailing from past to future: definitions, analysis, problems, and perspectives / Zehra Kamisli Ozturk, Mehmet Alegoz -- Fuzzy time series: an application in e-commerce / Ali Karasan, Ismail Sevim, Melih Cinar -- Understand the frequency of application usage by smartphone users: door is open, but closes quickly / Geetika Jain, Sapna Rakesh -- Car safety: a statistical analysis for marketing management / Ant onio Carrizo Moreira, Monica Gouveia, Pedro Macedo -- Banking credit scoring assessment using predictive K-nearest neighbour (PKNN) classifier / Saroj Kanta Jena, Anil Kumar, Maheshwar Dwivedy -- Prediction of the quality of fresh water in a basin / Sira M. Allende [and 4 others] -- Operating commodities market by automated traders / Fodil Laib, Mohammed Said Radjef. |