Consumer behavior and marketing strategy = 消费者行为与营销战略:J. Paul Peter, Jerry C. Olson
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Main Authors: | |
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Group Author: | |
Published: |
东北财经大学出版社
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Publisher Address: | 大连 |
Publication Dates: | 2010 |
Literature type: | Book |
Language: | English |
Edition: | 9th ed. |
Series: |
McGraw-Hill education. 工商管理 |
Subjects: | |
Carrier Form: | 503 p.: ill. ; 27 cm. |
ISBN: | 9787565401381 |
Index Number: | F715 |
CLC: |
F715.1 F713.55 |
Call Number: | F713.55/P478-1/9th.ed. |