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Author Results for Aaker David A

Aaker,David A
(美)戴维·阿克(David A. Aaker)著
David A. Aaker
Wiley (Online service)
Day,George S
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Davis,Scott M
Kumar,V
(美)Rajeev Batra等著
(美)大卫·爱格(David A.Aaker)著
(美)戴维·A.阿克(David A.Aaker)著

1
品牌标签故事 用故事打造企业竞争力 strategic messaging that energizes, persuades and inspires

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 高小辉 (译)
Published: 机械工业出版社
Publication Dates: 2020
Call Number: F272.3/7242-2
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2
开创新品类 赢得品牌相关性之战

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 杨岱若 (译)
Published: 机械工业出版社
Publication Dates: 2020
Call Number: F273.2/7242-12
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3
品牌组合战略 creating relevance, differentiation, energy, leverage, and clarity

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 周晓萱 (译)
Published: 机械工业出版社
Publication Dates: 2020
Call Number: F273.2/7242-13
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4
管理品牌资产 capitalizing on the value of a brand name 珍藏版

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 吴进操 (译); 常小虹 (译)
Published: 机械工业出版社
Publication Dates: 2019
Call Number: F273.2/7242-9
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5
创建强势品牌

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 李兆丰 (译)
Published: 机械工业出版社
Publication Dates: 2019
Call Number: F273.2/7242-7
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品牌相关性 将对手排除在竞争之外 making competitors irrelevant

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Main Authors: 美 艾克 Aaker, David A 1938-) ((美)戴维·阿克(David A. Aaker)著)
Group Author: 金珮璐 (译)
Published: 中国人民大学出版社
Publication Dates: 2014
Call Number: F273.2/4442-4
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7
创建强势品牌

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Main Authors: 美 阿克 Aaker, David A ((美)戴维·阿克(David A. Aaker)著)
Group Author: 李兆丰 (译)
Published: 机械工业出版社
Publication Dates: 2012
Call Number: F273.2/7242-3
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8
管理品牌资产

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 吴进操 (译); 常小虹 (译)
Published: 机械工业出版社
Publication Dates: 2012
Call Number: F273.2/7242-1
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9
管理品牌资产

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Main Authors: 美 阿克 Aaker,David A ((美)戴维·阿克(David A. Aaker)著)
Group Author: 奚卫华 (译); 董春海 (译)
Published: 机械工业出版社
Publication Dates: 2006
Call Number: F273.2/7242-4
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10
品牌组合战略

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Main Authors: 美 阿克 D.A Aaker,David A. ((美)戴维·阿克(David A.Aaker)著)
Group Author: 雷丽华 (主译)
Published: 中国劳动社会保障出版社
Publication Dates: 2005
Call Number: F273.2/7242-5
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11
品牌经营法则 如何创建强势品牌

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Main Authors: Aaker D.A. ((美)大卫·爱格(David A.Aaker)著); 爱格 D.A.
Group Author: 沈云〓 (译); 汤宝勋 (译)
Published: 内蒙古人民出版社
Publication Dates: 1999
Call Number: F760.5/2449
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12
战略市场管理

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Main Authors: 美 阿克 Aaker A,David ((美)戴维·A.阿克(David A.Aaker)著)
Group Author: 王霞 (译); 申跃 (译)
Published: 中国人民大学出版社
Publication Dates: 2005
Call Number: F274/7242-1
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13
创建颠覆性细分品类 在数智时代实现非凡增长 uncommon growth in the digital age

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Main Authors: (美) 阿克 Aaker, David A. (著)
Group Author: 刘星妤 (译)
Published: 机械工业出版社
Publication Dates: 2023
Call Number: F272.3/7242-3
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14
品牌领导 building assets in an information economy

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)，(美)埃里克·乔基姆塞勒(Erich Joachimsthaler)著); 美 乔基姆塞勒 Joachimsthaler, Erich
Group Author: 耿帅 (译)
Published: 机械工业出版社
Publication Dates: 2019
Call Number: F273.2/7242-8
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15
品牌领导

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Main Authors: 美 阿克 Aaker, David A ((美)戴维·阿克(David A. Aaker), (美)埃里克·乔基姆塞勒(Erich Joachimsthaler)著); 美 乔基姆塞勒 Joachimsthalern, Erich
Group Author: 耿帅 (译)
Published: 机械工业出版社
Publication Dates: 2012
Call Number: F273.2/7242-2
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16
品牌领导

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Main Authors: 美 艾克 大卫·A. (（美）大卫·A·艾克，（美）爱里克·乔瑟米赛勒著); 美 Aaker David A.; 美 乔瑟米赛勒 爱里克; 美 Joachimsthaler Erich
Group Author: 曾晶 (译)
Published: 新华出版社
Publication Dates: 2001
Call Number: F273.2/4442
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17
广告管理 第五版

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Main Authors: 美 巴特拉 雷吉夫 ((美)雷吉夫·巴特拉(Rajeev Batra)等著); 美 Batra Rajeev; 美 梅耶斯 约翰·G; 美 Myers John G; 美 阿克 大卫·A; 美 Aaker David A
Published: 中国人民大学出版社
Publication Dates: 1998
Call Number: F713.8/7755
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18
广告管理 第五版

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Main Authors: 巴茨 R. ((美)Rajeev Batra等著); Batra Rejeev; 迈尔斯 J.G.; Myers John G.; 阿克 D.A.; Aaker David A.
Group Author: 赵平 (译); 洪靖 (译); 潘越 (译)
Published: 清华大学出版社 2001
Publication Dates: 1999 2001
Call Number: F713.8/7771
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