Author Results for Aaker David A

Aaker,David A
(美)戴维·阿克(David A. Aaker)著
David A. Aaker
Wiley (Online service)
Day,George S
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Davis,Scott M
Kumar,V
(美)Rajeev Batra等著
(美)大卫·爱格(David A.Aaker)著
(美)戴维·A.阿克(David A.Aaker)著

1
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

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Main Authors: Aaker, David A
Published: Free Press,
Publication Dates: [2004]
Call Number: F760.5/A111
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2
Building strong brands /

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Main Authors: Aaker, David A
Published: Free Press,
Publication Dates: [1996]
Call Number: F713.5/A111
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3
Managing brand equity : capitalizing on the value of a brand name /

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Main Authors: Aaker, David A
Published: Free Press ;
Publication Dates: [1991]
Call Number: F279.712.3/A111
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4
Strategic market management /

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Main Authors: Aaker, David A.
Corporate Authors: Wiley (Online service)
Published: Wiley,
Publication Dates: [2014]
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5
Marketing research /

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Main Authors: Aaker, David A.
Corporate Authors: Wiley (Online service)
Published: Wiley,
Publication Dates: 2013.
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6
Strategic market management /

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Main Authors: Aaker, David A.
Corporate Authors: Wiley (Online service)
Group Author: McLoughlin, Damien.
Published: Wiley,
Publication Dates: 2007.
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7
Brand relevance making competitors irrelevant

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Main Authors: Aaker David A.
Published: Jossey-Bass,
Publication Dates: c2011.
Call Number: F760.5/A111-1
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8
Strategic market management

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Main Authors: Aaker David A
Published: Wiley,
Publication Dates: c2008.
Call Number: F713.50/A111/8th.ed.
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9
Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity

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Main Authors: Aaker David A
Published: Free Press,
Publication Dates: c2004.
Call Number: F760.5/A111
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10
Strategic market management

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Main Authors: Aaker David A
Published: Wiley,
Publication Dates: c2001.
Call Number: F713.50/A111/6th.ed.
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11
Developing business strategies

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Main Authors: Aaker David A
Published: J. Wiley,
Publication Dates: c2001.
Call Number: F710/A111/6th.ed.
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12
Strategic market management

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Main Authors: Aaker David A
Published: John Wiley,
Publication Dates: c1998.
Call Number: F713.50/A111/5th ed./
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13
Strategic market management

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Main Authors: Aaker David A
Published: J. Wiley & Sons,
Publication Dates: c1998.
Call Number: F713.50/A111/5th.ed./c.2
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14
Developing business strategies

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Main Authors: Aaker David A
Published: Wiley,
Publication Dates: c1992.
Call Number: C939:F7/A111/3rd ed./
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15
Developing business strategies

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Main Authors: Aaker David A
Published: Wiley,
Publication Dates: c1984.
Call Number: F272/A111/
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16
The future of purpose-driven branding : signature programs that impact & inspire both business and society /

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Main Authors: Aaker, David A. (Author)
Published: Morgan James Publishing,
Publication Dates: [2023]
Call Number: F760.5/A111-2
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17
Marketing research.

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Main Authors: Aaker David A
Published: Wiley,
Publication Dates: c2011.
Call Number: F713.50-32/A111/10th.ed.
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18
品牌标签故事 用故事打造企业竞争力 strategic messaging that energizes, persuades and inspires

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 高小辉 (译)
Published: 机械工业出版社
Publication Dates: 2020
Call Number: F272.3/7242-2
Book Online Online
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19
开创新品类 赢得品牌相关性之战

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 杨岱若 (译)
Published: 机械工业出版社
Publication Dates: 2020
Call Number: F273.2/7242-12
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20
品牌组合战略 creating relevance, differentiation, energy, leverage, and clarity

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 周晓萱 (译)
Published: 机械工业出版社
Publication Dates: 2020
Call Number: F273.2/7242-13
Book Online Online
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