Screen LibraryMarketing management：knowledge and skills
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| Main Authors: | |
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| Group Author: | |
| Published: |
Irwin/McGraw-Hill,
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| Publisher Address: | Boston, Mass. |
| Publication Dates: | c2001. |
| Literature type: | Book |
| Language: | English |
| Edition: | 6th ed. |
| Subjects: | |
| Carrier Form: | xx, 876 p.: ill. (some col.), maps ; 26 cm. |
| ISBN: | 0072315571 |
| Index Number: | F713 |
| CLC: | F713 |
| Call Number: | F713/P478/6th.ed. |
| Contents: | Includes bibliographical references (p. 851-858) and indexes. |