Cover is for reference only

The SAGE handbook of marketing ethics /

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

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Bibliographic Details
Group Author: Eagle, Lynne; Dahl, Stephan; Pelsmacker, Patrick de, 1957-; Taylor, Charles R., 1961-
Published: SAGE Publications Ltd,
Publisher Address: London :
Publication Dates: [2021]
Literature type: Book
Language: English
Subjects:
Marketing > Moral and ethical aspects.
Summary: This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
Item Description: "Sage reference."
Carrier Form: xviii, 552 pages : illustrations ; 26 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781529709292
1529709296
Index Number: HF5415
CLC: F713.50-05
Call Number: F713.50-05/S129

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