Business marketing:connecting strategy, relationships, and learning
Saved in:
Main Authors: | |
---|---|
Group Author: | |
Published: |
McGraw-Hill,
|
Publisher Address: | Boston |
Publication Dates: | c2002. |
Literature type: | Book |
Language: | English |
Edition: | 2nd ed. |
Series: |
McGraw-Hill/Irwin series in marketing |
Subjects: | |
Carrier Form: | xxix, 705 p.: ill. (some col.) ; 27 cm. |
ISBN: | 0072410639 |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/D993/2nd.ed. |
Contents: | Includes bibliographical references and index. |