Screen LibraryBusiness marketing：connecting strategy, relationships, and learning
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| Main Authors: | |
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| Group Author: | |
| Published: |
McGraw-Hill,
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| Publisher Address: | Boston |
| Publication Dates: | c2002. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Series: |
McGraw-Hill/Irwin series in marketing |
| Subjects: | |
| Carrier Form: | xxix, 705 p.: ill. (some col.) ; 27 cm. |
| ISBN: | 0072410639 |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/D993/2nd.ed. |
| Contents: | Includes bibliographical references and index. |