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Social media marketing for dummies /

"Social media marketing is a fast, affordable, and effective way to reach your customers - but it's competitive and always evolving. This friendly guide distills the core concpets, trends, and recommendations down to bite-sized nuggets, giving you expert and approachable guidance on using...

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Bibliographic Details
Main Authors: Singh, Shiv
Corporate Authors: Wiley (Online service)
Group Author: Diamond, Stephanie
Published: John Wiley & Sons,
Publisher Address: Hoboken, NJ :
Publication Dates: [2015]
Literature type: eBook
Language: English
Edition: Third edition.
Series: --For dummies
Subjects:
Internet marketing.
Online social networks.
Consumer behavior.
Electronic books.
Online Access: http://www.cnpereading.com/pages/publications/form/article/40288a9c49efd2f80149f42147ff3fa2
Summary: "Social media marketing is a fast, affordable, and effective way to reach your customers - but it's competitive and always evolving. This friendly guide distills the core concpets, trends, and recommendations down to bite-sized nuggets, giving you expert and approachable guidance on using social media to maintain your rep as a marketing maven." - Back cover.
Item Description: Description based on print version record.
Carrier Form: 1 online resource (xiv, 408 pages) : illustrations.
Also available in print.
ISBN: 9781118985373 (electronic bk.)
1118985354
9781118985359
9781118985533
Index Number: HF5415
CLC: F713.365.2
Contents: Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens.

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