Marketing communications, 2003-2004

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Bibliographic Details
Main Authors: Hughes Graham
Corporate Authors: Chartered Institute of Marketing
Group Author: Fill Chris
Published: Butterworth-Heinemann,
Publisher Address: Oxford
Publication Dates: 2003.
Literature type: Book
Language: English
Series: CIM coursebook
Subjects:
Carrier Form: x, 215 p.: ill. ; 30 cm.
ISBN: 0750659599
Index Number: F713
CLC: F713.51
Call Number: F713.51/H893
Contents: Includes bibliographical references and index.