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Introduction to advertising & promotion：an integrated marketing communications perspective

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Bibliographic Details
Main Authors: Belch George E (George Eugene)
Group Author: Belch Michael A
Published: Irwin,
Publisher Address: Homewood, IL
Publication Dates: c1993.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Sales promotion
Communication in marketing
Propaganda
Advertising
Carrier Form: 1 v. (various pagings): ill. (some col.) ; 29 cm.
ISBN: 0256105162
0256108250 (International student ed.)
Index Number: F713
CLC: F713.8
Call Number: F713.8/B427/2nd.ed.
Contents: Includes bibliographical references and indexes.

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